The Best Approaches for Comparing Products Online E-commerce is gaining popularity as many buyers turn to online buying because of its effectiveness in delivering the desired product quickly.And comparison is a major aspect of this process of buying.Making the best choice of a product to buy is made possible by comparison of the products on […]
The Best Approaches for Comparing Products Online E-commerce is gaining popularity as many buyers turn to online buying because of its effectiveness in delivering the desired product quickly.And comparison is a major aspect of this process of buying.Making the best choice of a product to buy is made possible by comparison of the products on offer.Effective comparison was initially hampered by the inconvenience of searching for the hidden compare button.Providing a strategically placed compare button on sites has now made it easier to choose between different products. Having an online site for selling will require you to configure it in such a way as to ensure convenience for buyers to compare your different products.Given below are different approaches to achieve this. Select and Compare This process initially consisted of selecting two or more items then clicking the compare button.The downside with this approach has been the tedious process of actually browsing through the entire list of items to select the items to compare. One could easily forget to select the desired products on sites with numerous items, meaning they had to repeat the whole process.This has been improved on by availing the ‘Select to Compare’ button on every product listing.This means that you will be directed to a list of similar products by a conspicuous compare button when you click on any item on the site.There’s also the option of a pop-up button that presents itself once you select two or more items to view. Filtering and Comparing Some sites can also incorporate filter options to allow you narrow down your search.This means that products are listed and categorized on their site into various groups having as many similar descriptions as possible.This can be achieved by listing the products and grouping together those with similar descriptions.So once the filter is applied,the product list narrows down to the desired products which can then be easily compared. Making Customized Comparison Pages The approach may not work well for retail sites because they have products from different producers, making it difficult to create customized comparison pages.It can only work well for sites that sell products from only one manufacturer.The approach involves creation of customized comparison pages where the buyer can compare the products from the start.A list is then made of the products with similar descriptions to appear on the same page.Therefore, the buyer can have an easier time accessing all this information on the same page instead of moving around different pages. Many online selling sites have successfully applied a combination of these approaches to enhance the online shopping experience for their customers. You may have to consider adopting any one of these approaches yourself to make it worthwhile for buyers to shop for your products.The outcome will be satisfaction for your customers and a fat wallet for yourself.