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The Benefits of Link Building

Every internet marketer and web designer out there knows that link building is one of the most significant components of search engine optimization; but in today’s concept of SEO, it looks like its value is no longer as huge as it was before, no thanks to other emerging and newer strategies. Some even say that it is dead and that there no longer is a point of incorporating it in an SEO campaign. Is this claim even true?

It may be true that link building is as old as SEO itself, but it never is true that it no longer holds any significance. The reason why not everyone’s sold in it is because they miserable failed in it. The truth is in link building, the biggest challenge is learning how to build links the right way.

Therefore, if you are currently divided on the idea of using link building as part of your SEO campaign, then it should be of great help if you first know what its benefits are; that way, you’ll have a much better idea if you’re really doing it or not.
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1 – Page Authority
Links – My Most Valuable Advice

It is quite true that there now are more than handful of strategies for making sure your website ranks high in search engines, but one thing you must understand is that Google and the other major search engines out there will always rely on the quantity and quality of inbound links to a specific page when it comes to ranking that same page for a particular query. Simply put, if you’re able to invest in a high quality and ideal link building campaign, there’s a much better likelihood that all of the pages in your website will obtain a favorable ranking in organic search results.

2 – Referral Traffic

Many internet marketing experts often forget the very essence of building links. The links you establish in different locations over the web exist and will be clickable in like forever, which means anyone who visits that page or reads the content where the link is located, can click it anytime. As a result, the readers or visitors who will be interested in your content are more likely to be interested in following your link to know more, and in this case, that link goes back to your website. You eventually will realize at the end of the day that the referral traffic you’re getting using this old method is actually more valuable than some of your SEO methods and strategies.

3 – Increased Visibility

Finally, with effective link building, you’ll achieve more visibility, which corresponds to greater brand exposure and recognition.

With all these taken into consideration, it sure is still worthy to invest in link building.